TOM BARNFIELD

Freelance ACD currently at
Highsnobiety and Mutant.

Working with sports, fashion,
luxury and lifestyle clients.

Former Global Creative at On.


SELECTED CLIENTS
Adidas. Alfa Romeo. BMW. Dominos. Guinness. Jeep. Lacoste. Liverpool FC. Man City FC. MINI. Nike Football. Nike Running. NTS. On. Porsche. Samsung. Skyy Vodka. Virgin. Volkswagen.


PREVIOUS WORK

ON RUNNING
May 22 – Sep 25.

VML/WUNDERMANN
Feb 20 – Jan 22.

SAATCHI & SAATCHI
Mar – May 21.

GREY LONDON
Feb – Mar 21.

ODD AGENCY 
Dec 19 – Feb 20.

DESIGNSTUDIO 
Jun – Aug 19.

GREY LONDON
Jan 2019 – Apr 19.

BRAVE - VT - IRIS
2014-2019.



EMAIL
LINKEDIN

THINGS I SHOULD TELL YOU
Occasional radio host.
Northern Soul maniac.
Avid boxer and runner.
Once club photographer.
Leeds born. Bakes bread.

01
ON  – SOFT WINS

In SS25 I birthed and developed a global hit
starting with a radical idea. Soft Wins.

Roger Federer and Elmo joined the journey taking us all the way to the Super Bowl and Time’s Square.

A top-to-bottom campaign from platform to activation that shifted the needle in running rhetoric.


See more –>
Press:
Complex
New York Times
Sports Illustrated
Washington Post
Hypebeast
Vogue

Stats:
AVE €28m
Editorial reach 4.3B

02
ON – RUN TOGETHER

For FW23, we celebrated running together as an antidote for an isolated generation. 

One where you decide your own character limit.  

An ode to collective empowerment with Rejjie Snow, Soho Bani and Miyachi in New York, Tokyo and Berlin.


See more –>Press:
i–D Magazine

Stats:
50m impressions in first month

03
ON – RUNNING INVENTED...

In SS23 we doubled engagement for On’s global brand campaigns. The idea: running invented everything.

Bolstering our innovation credentials, our challenge showed a cast of creatives unlocking the all-powerful flow state with Dr Michael Mannino.

Ending at MoMA PS1 NYC with over 1500 attendees.

See more ->
Press:
Vogue
i-D Magazine
Mashed

Stats:
110m global OOH impressions

26m social impressions

X2 engagement of any previous campaigns

04
MINI – GLOBAL REBRAND

MINI’s global rebrand began its resurgence. And it began with redefining the voice of a cultural icon. 

To grow beyond its eccentric British roots, we set the copy rules for a luxury brand with global clout.


See more ->Stats:
Won account for Iris

 05
ON – MAX ENERGY ALWAYS

We partnered with NTS radio and Jayda G to electrify runs with the Cloudmonster 2.

Then joinied neuroscientists at Kinda Studios to create a scientifically-pumping run track –with music video.

Energy Theory saw Yaeji pump out a lab coat-informed mix series, and our run-rave event concept went worldwide from Sao Paulo to Seoul.


See more -> Links:
NTS Series

 06
NIKE RUNNING GLOBAL – MARATHON

Sometimes it’s just a line.

Of all the Nike campaigns in the last 12 months this was the only one to end up 350m from my house.

Part of work for Berlin and Copenhagen marathon and a wider campaign including NYC.

07
EUCERIN SKINTERVIEWS

For the brand’s first global campaign we dove past skin-deep with intimate portraits of 6 skincare stories.

An important step in diversifying the brand’s image.


See more ->

08
NOKIA KEEPS GETTING BETTER

A copy-heavy rebrand winning the global account for GREY London – their largest at the time.


See more ->Stats:
Won Nokia for GREY LDN